333

271

Headcase, Web 2.0, Content Management System, Faust, Flash, Design, Entertainment / Sports, Actionscript, Advertising, Agency, Build, Art, Animation, Business, Campaign, Community, Creative, Customization, Development, Digital, Experience, Film, Graphic, HTML, Hybrid, Starz, Insight, Inspiration, Interactive, Marketing, Modern, Motion, Retail / Consumer, SEO, Search Engine Optimization, Video, Utility, Tools, Web Standards, Rich Internet Applications, Production, Research / Development

Starz

starz

2008-10-28T15:36:33Z

2008-09-01 Are you ready? false 11

Jarrod Riddle (Associate Creative Director), Adam Puncochar (Senior Designer), James Squires (Senior Tech), Shawn Roske (Senior Tech), Amy Anderson (Account Supervisor), Erinn Farrell (Project Management Lead), Josh Kopinski (Senior Creative Tech), Matt Pennig (Senior Creative Tech)

Design & Art Direction, Creative Copywriting & Storytelling, Digital Brand Identity, Strategy & Insight, Interaction Design, Information Architecture, Site & Digital Asset Optimization, Online Product Development, Content Management Systems, Network & Infrastructure Design, Quality Assurance and Deployment

http://starz.com

Starz.com

262

Starz.com

starz-com

Goodetherapy, Standard, Relic

2008-10-28T15:36:33Z

Starz approached space150 at an exciting time – as it was reinventing itself. Our job was to help Starz create a new digital experience: Starz 2.0. For starters, Starz needed: <ul><li>To move all of its brands under one umbrella</li> <li>A solid Content Management System</li> <li>Simple presentation of its content library</li> <li>A scheduler that worked across multiple time zones</li> <li>A video player for a future “launch platform” of original programming</li> <li>A complete, integrated brand overhaul</li></ul> We started by pushing the limits of Starz current network and content management systems with whole new advancements in Sharepoint. Almost every piece of Starz.com is searchable and content-managed, right down to dynamic Flash and media features. Custom video and media players were built by space150, plus a theater for Starz exclusives. A customized template builder was put in place to launch new Starz series and original programming. It allows Starz the freedom of different presentations and branding without drifting too far from center. In the new scheduler, Starz brands are separated by “drawers” and every piece of programming can be set to reminders and/or designated as Favorites. We also gave Starz subscribers the ability to customize its schedules through MyStarz.

343

137

Animation,Faust,Analytics,Entertainment / Sports,Hospitality,Actionscript,Advertising,Andre Balazs Properties,Art,Audio,Applications,Branding,Build,Campaign,Community,Creative,Culture,Design,Development,Digital,Event,Experience,Flash,Graphic,Hotel,Inspiration,Interactive,Marketing,Modern,Standard Hotels,SEO,Search Engine Optimization,Production,Motion,The Standard Hotel,Video,Viral

André Balazs Properties

André-Balazs-Properties

2008-10-28T15:36:33Z

2008-05-01 Welcome to Spring false 21

Jarrod Riddle (ACD), Andrew Christensen (Creative Tech), Amy Anderson( Account Supervisor)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Motion Design, Interaction Design, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting, Products: Faust

http://www.standardhotels.com/summer-promo/

Standard Hotels Summer Promotion

The Standard was looking for a unique way to launch their summer/spring promotions for it’s locations. space150 created an immerse Interactive experience leveraging their unique approach and fun-loving spirit.

379

Summer Promotion

André-Balazs-Properties-Summer-Promotion

Standard, Raleigh, Ivy

2008-10-28T15:36:33Z

André Balazs Properties came to space150 for ways to launch spring/summer location promotions for Standard Hotels. We started with The Standard’s unique, fun-loving approach to its business. We developed a design approach that included custom iconography and animation as a backdrop for the promotions. Each promotion featured design and attitude specific to its location: Hollywood, Downtown L.A., Miami Beach and New York City. Then we leaked the promotions to Standard friends and family on Stan D’Arde’s blog (“he puts the Stan in Standard”), The Standard’s feature culture writer. We also supported the campaign with an e-blast and organic marketing.

375

365

Actionscript,Advertising,Animation,CSS,Campaign,Creative,Design,Development,Digital,Toro,Retail / Consumer,Experience,Faust,Flash,HTML,Hybrid,Inspiration,Interactive,Modern,Production,SEO,Search Engine Optimization,Utility,Video,Web 2.0,Web Standards,Tools,Strategy,Build,Branding

Toro

toro-z

2008-10-28T15:36:33Z

2008-04-01 building professionalism false 37

Design & Art Direction, Creative Copywriting & Storytelling, Video Production, Strategy & Insight, Information Architecture, Site & Digital Asset Optimization, Online Product Development, Quality Assurance and Deployment, FAUST

http://www.toro.com/home/zeroturn/z_micro/home.html

373

Toro Z Mower

toro-z-website

2008-10-28T15:36:33Z

In early 2008, Toro® asked space150 to develop a micro-site to feature their TimeCutter® Z and TITAN Z lines of zero turn radius mowers. Toro wanted something original, yet in line with their Z mower TV campaign and tagline, “Mow like the pros”. We set out to develop a strategy for the Z mowers site. We knew that Toro mowers are the preferred choice of professionals, but how do we tie lawn professionals to amateurs? We decided to focus on a unique target audience: the type of homeowners that only buy the best of the best, opt for every premium feature, and never settle for anything less than professional quality. What do we call the phenomenon that makes these people more than just “amateurs”? The answer was simple: “professionalism”. The site features an overview of Z mowers, their technical specs and features, and videos, presented in a custom-built player, that showcase the mowers’ capabilities. In addition, the site includes in-depth mower comparisons and a dynamic selection feature so users can choose a mower based on tech specs, yard type, and social impact, such as the reactions a man would get from his wife, neighbors, and neighborhood by buying the mower. The site also features testimonials and sales promotion info, and a clever tactic to help guys sell their significant others on the virtues of Z mowers. We created letters written from the perspective of the man, as well as his neighbor and dog, that guys can send to their wives, via email or in print form, to highlight the benefits of getting a professional quality of cut for their lawn and recommend a Z mower. In the end, we produced a site that highlights Z mowers and their features in a unique way, and a strategy that directly addresses a very specific audience – those amateurs marked with the traits of professionalism.

353

213

Starz,Headcase,Video,Viral,Quiz,Entertainment / Sports,Research / Development,Research /,Actionscript,Advertising,Animation,Art,Audio,Awards,Build,Creative,Culture,Design,Development,Digital,Experience,Graphic,Marketing,Inspiration,Interactive,Media Player,Production,Sharing,spacelab,Technology,Humor,Gaming

Starz

starz

2008-10-28T15:36:33Z

2008-03-01 You could use a little therapy false 31

Amy Anderson (Account Supervisor) Jarrod Riddle (Associate Creative Director) Riley Kane (Associate Creative Director) Andrew Christiansen (Creative Tech)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Studio Production, Video Production, Strategy & Insight, Interaction Design, Information Architecture, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting

http://www.goodetherapy.com

Starz HeadCase: Dr. Goode's Virtual Therapy

space150 helped Starz Entertainment promote a new original show, Head Case, by creating a promotional website that gives you the star treatment with a virtual diagnosis by Dr. Goode herself.

starz entertainment, starz head case, dr. goode, virtual therapy, goodetherapy.com

212

Head Case: Goode Therapy

starz-head-case-goode-therapy

Starz, WATW, Pumpupthemovie, TargetStarWars, Whatsupyourkilt, POAL

2008-10-28T15:36:33Z

Head Case, an original series from Starz Entertainment, features Alexandra Wentworth as a celebrity therapist treating luminaries such as Jeff Goldblum, Andy Dick and Rosanna Arquette. Starz came to space150 for a website as shocking and thought-provoking as the show. We helped Starz create a promotional site that gives visitors the star treatment and a virtual diagnosis by Dr. Goode herself. WARNING: It’s a shaming, no-holds-barred, for-mature-audiences-only test of the psyche. The site features live-action video (we did all of the production and created a custom media player) and plenty of hard-nosed analysis by Dr. Goode – so visitors can return for new diagnoses. The site also gives patients the ability to share their diagnosis with friends. Because the only thing better than knowing you’re crazy is everyone else knowing you’re crazy.

348

184

Construction, CSS, Campaign, Advertising, Branding, Build, Content Management System, Customization, Culture, Creative, Development, Design, Digital, Experience, Flash, Faust, Graphic, Hybrid, Inspiration, HTML, Insight, Marketing, Modern, Tools, Utility, Web 2.0, Web Standards, Video, spaceCMS, Software, Search Engine Optimization, SEO, Ryan Companies, Retail / Consumer, Progressive Enhancement, Production

Ryan Companies

ryan-companies

2008-10-28T15:36:33Z

2008-03-01 Next Generation false 26

Amy Andersen Kelly Thompson Heidi Keel Jason Strong Adam Rammerth Nicole Hansen Josh Kopinski Ryan Senechal Phil Gran Amy Carlson

Design & Art Direction, Creative Copywriting & Storytelling, Brand Iconography Development, Strategy & Insight, Interaction Design, Information Architecture, Rich Media Design and Animation, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Network & Infrastructure Design, Quality Assurance and Deployment

http://www.ryancompanies.com

Ryan Companies Inc.

377

Ryan Companies Website

ryan-companies-website

2008-10-28T15:36:33Z

In 2007, Ryan Companies asked space150 to help redesign its flagship website. Ryan Companies was primed for the evolution, with 70 years of heritage, culture, relationships and brand philosophy. The foundation was there. All we had to do was take it to the next level. During an intensive Strategic Planning phase, we uncovered a strong, differentiated position Ryan Companies could own. Design+Build construction companies typically represent conservative, big business culture. Ryan Companies has a more modern, family-oriented culture and approach. We used this simple insight to build a compelling strategy around the idea of “Building Extended Family” – leading to a new, dynamic web experience. An in-depth segmentation of Ryan Companies’ audience led to a plan to bring tailored utility into the experience for each unique target. For instance, the Broker audience is always in sales mode, so we developed a customizable Portfolio tool to serve their needs. Aesthetically, the new website ties together the warmth and heritage of Ryan Companies’ culture, and the strength and innovation of their business approach. In addition, the website is built on spaceCMS, our proprietary Content Management System, so Ryan Companies can keep content fresh and relevant.

331

Hospitality,Entertainment / Sports,Advertising,Art,Branding,Creative,Culture,Design,Event,Graphic,Hotel,Identity,Inspiration,Method,Modern,Marketing,Print,Packaging,Production,Raleigh Hotel,Retail / Consumer,Self Promotional

André Balazs Properties

André-Balazs-Properties

2008-10-28T15:36:33Z

2008-01-01 Invitation only false 9

Jarrod Riddle (ACD), Adam Puncochar (Designer)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Studio Production

Raleigh

André-Balazs-Properties

Standard Hotel, Standard Summer Promo, Ivy

2008-10-28T15:36:33Z

André Balazs Properties approached space to design an invitation to their invite-only New Year's Event at the Raleigh. Leveraging the beauty of the Raleigh’s whimsical brand with the nature of the party, we weaved a subversive story into a classic take on the Raleigh Crest. Hidden wine flutes, female forms, bubbles and seahorses were but just a few of the items making their appearance in the classic/modern twist design. The result? An award-winning, limited-edition run of classic 2-sided invites, each brought to life with specialty wine metallic inks.

344

152

The Standard Hotel,Andre Balazs Properties,Los Angeles,New York,spaceCMS,Faust,Graphic,Video,Hospitality,Entertainment / Sports,Social / Networking,The Standard,Branding,Build,Content Management System,Creative,Culture,Customization,Experience,Flash,Film,Hybrid,HTML,Inspiration,Hotel,Interactive,Modern,Marketing,SEO,Search Engine Optimization,Sharing,Technology,Tools,Utility,Web Standards,Web 2.0,Standard Hotels

André Balazs Properties

André-Balazs-Properties

2008-10-28T15:36:33Z

2007-12-01 Anything but Standard false 22

Amy Anderson (Account Supervisor), Jarrod Riddle (ACD), Adam Puncochar (Senior Designer), Andrew Christiansen (Creative Tech Developer), Phil Gran (Creative Tech Developer)

Design & Art Direction, Video Production, Strategy & Insight, Interaction Design, Information Architecture, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Content Management Systems, E-commerce, Quality Assurance and Deployment, Hosting Products: spaceCMS Faust

http://www.standardhotels.com/

The Standard Hotels

376

The Standard Hotel Website(s)

André-Balazs-Properties-Standard-Hotel

The Ivy Hotel, Relic, Starz

2008-10-28T15:36:33Z

The Standard came to space150 for a site that matched its star-studded, unstandard attitude. How did we do it? We brought The Standard to the people. The site loops real security camera footage from each of The Standard’s four properties on its home page: real views of the hotels, real guests, real cityscapes. Just a glance gives visitors a taste of the culture, the look, and the drama unique to each hotel. The site is fully managed and updated by The Standard, thanks to space150’s content management system, spaceCMS. Pre-designed templates keep the overall brand identity intact, but flexible CMS allows each property to update its own photos, events, menus, press, and more. In other words, each property can talk about itself in its own way without straying too far from the Standard family. Other not-so-standard pieces include a MySpace page, third-party webcam functionality, custom Google Maps to each location, and Virtual Tours of the properties.

355

139

Video,Flash,NBA,Technology,Entertainment / Sports,Advertising,Build,Creative,Culture,Content Management System,Customization,Experience,Media Player,Minnesota Timberwolves,Modern,Production,Rich Internet Applications,Utility,Tools,Research / Development

Minnesota Timberwolves

timberwolves

2008-10-28T15:36:33Z

2007-10-01 Wolves Vision false 33

Peter Petruolo Jessica Albro Eric Skogen

Creative, Creative Tech, Flash, ActionScript

http://www.nba.com/timberwolves/

Timberwolves video player

138

Minnesota Timberwolves Video Player

timberwolves-video-player

http://www.nba.com/timberwolves/

2008-10-28T15:36:33Z

The Minnesota Timberwolves got game. No doubt about it. When they wanted to represent that game to the world, they came to space150 for an online assist. We created the Wolves Vision video player. It can play full screen or in a widget. We made it simple to update content, so it can be easily managed by the Timberwolves editors (including an ad banner). We made it small enough to fit in a little box on their home page, and gave it the ability to fit lots of content into that small space. To top it off, we delivered a User’s Manual for the team. From downtown at the buzzer … score 150.

357

Yfly,Viral,Development,Social / Networking,Gaming,spacelab,Technology,Strategy,Sharing,Ruby,Research / Development,Rails,Research /,Production,Modern,Marketing,Humor,Inspiration,Advertising,Art,Animation,Community,Creative,Culture,Design,Digital,Experience

YFly

yfly

2008-10-28T15:36:33Z

2007-10-01 share the adventure false 36

Amy Anderson: Account Supervisor Jarrod Riddle: Associate Creative Director Adam Puncochar: Senior Designer Shawn Roske: Senior Tech

Research and Development, Game Development, Design & Art Direction, Creative Copywriting & Storytelling, Packaging, Strategy & Insight, Interaction Design, Information Architecture, Site & Digital Asset Optimization, Online Product Development, Quality Assurance and Deployment, Hosting

http://yfly.space150.com/tijuana/build/

Cross The Border Demo

Tijuana Trek

yfly-tijuana-trek

WATW, Pumpupthemovie, TargetStarWars, Whatsupyourkilt, POAL, Yfly, Yfly Viral, Yfly Player

2008-10-28T15:36:33Z

YFly.com, the Gen Y celebrity-based 2.0 social network, asked space150 to create some digital buzz around the launch of its new gaming channel. YFly wanted to show that it “knows gaming,” and show off some cool new functionality within its network. YFly also wanted to get people to spend some quality time on the site. The best way to show you know games is to make games. space150 turned old-school gameplay on its head. We twisted and modernized classic storylines to create a hilarious, disastrous trek down to the Mexican border and then filled it with YFly references, fun social tools, and hilariously addictive gameplay. Tijuana Trek. Choose your character. Choose your party. Choose how you want to travel. Choose wisely.

338

104

Dairy Queen,DQ,spaceCMS,Food / Beverage,Entertainment / Sports,Actionscript,Advertising,Analytics,Animation,Art,Audio,Awards,Branding,Community,Campaign,Creative,Design,Development,Digital,Culture,Customization,Content Management System,Experience,Flash,Gaming,Graphic,Hybrid,Insight,Inspiration,Interactive,Marketing,Modern,Production,Progressive Enhancement,SEO,Search Engine Optimization,Video,Technology,Viral,Web 2.0,Web Standards,Humor

Dairy Queen

dairy-queen

2008-10-28T15:36:33Z

2007-09-01 Welcome to DQ-topia false 16

Jason Strong, Ollie Bauer, Riley Kane

Hybrid-Flash Development, Gaming & Interactives, Brand Concepting, Strategy & Insights, Modern Media, spaceCMS

http://www.dairyqueen.com/

Dairy Queen

103

DQ-topia – DQ.com

dairy-queen-DQ-topia

Deeqs Blizzard Fan Club

2008-10-28T15:36:33Z

Dairy Queen® asked space150 to transform its aging corporate website into an innovative and emotional consumer-focused experience. The challenge was to develop a destination that connected the iconic brand’s past and present in a modern interactive wonderland. Welcome to DQ-topia, the land of Dairy Queen. It’s like your neighborhood DQ, but without walls. It’s like the DQ you remember from childhood, if you were one of those lucky kids whose parents took you to DQ all the time. It’s like the perfect DQ. We built the new site to work with spaceCMS®, space150’s proprietary content management system. Now DQ can easily and quickly update all of its sites to match monthly and seasonal promotions, like the wildly popular Blizzard of the Month. And it works with sophisticated tracking tools that chart the success of each aspect of its entire family of sites.

350

170

Content Management System,Faust,Technology,spaceCMS,space150,Web Standards,Web 2.0,Utility,Tools,Software,Rich Internet Applications,Research / Development,Production,Inspiration,Hybrid,HTML,Experience,Development,Customization,Build,Search Engine Optimization,SEO,Analytics

space150

2008-10-28T15:36:33Z

2007-09-01 Alive on arrival false 28

James Squires Josh Kopinski Marc Jensen Paul Hassenger (Previous Employee) Matt Pennig (Previous Employee)

Creative Tech, Tech, QA, HTML/CSS, JavaScript, ColdFusion

378

spaceCMS

space-cms

DQ.com, http://blog.space150.com/2007/1/11/faust-flash-augmenting-standards (Faust Blog Post)

2008-10-28T15:36:33Z

At space150, we believe that delivering a live site means exactly that – creating a living, breathing, changing being. That’s why we’ve built our own powerful, focused, easy-to-use content management system: spaceCMS. Content management systems help non-experts edit, manage, and publish online content without risk to permanent elements of the site. Each page of a content-managed website is a pre-made template, and only certain areas of each template are editable. That’s where an editor can change copy or swap in new images to keep the site fresh and up to date. But most content management systems are large, complex, and cumbersome, and the core functionality isn’t easy or intuitive. We wanted spaceCMS to be so focused and easy anyone could use it, making it powerful, simple, and extensible. So the core of spaceCMS focuses on the needs of most of our clients, with customization and plug-in options for clients who need more. And most importantly, it’s simple. If you’ve used Microsoft Word, you can use spaceCMS. Point, click, change, save—that’s all there is to it.

340

221

DQ, Dairy Queen, Packaging, Experience, Food / Beverage, Entertainment / Sports, Actionscript, Advertising, Agency, Art, Animation, Branding, CSS, Campaign, Community, Content Management System, Culture, Creative, Customization, Design, Development, Digital, Graphic, Hybrid, Marketing, Inspiration, Interactive, Modern, Production, Strategy, Web 2.0, Web Standards, Viral, Video, Humor

Dairy Queen

dairy-queen

2008-10-28T15:36:33Z

2007-09-01 It’s a Blizzard Fan movement false 18

Jason Strong

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Studio Production, Packaging, Strategy & Insight, Interaction Design, Information Architecture, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Content Management Systems, Quality Assurance and Deployment

http://www.blizzardfanclub.com

Blizzard Fan Club

BlizzardFanClub.com is the Dairy Queen® site for Blizzard treat fanatics—all one million plus of them. Our thought was that the site should capture their unbridled enthusiasm and reward them with unexpected content.

blizzard fan club, bfc, blizzardfanclub.com, blizzard club, blizzardfanclub

220

Blizzard Fan Club

dairy-queen-blizzard-fan-club

Dqtopia, deeqs, pumpupthemovie, targetstarwars, WATW

2008-10-28T15:36:33Z

When Dairy Queen asked space150 to create a site for the most delicious frozen treat in the history of mankind, the Blizzard, we knew we had to make an experience just as good. After two months of consuming nothing but Blizzards and whipping ourselves into complete sugar frenzies, BlizzardFanClub.com was born. A Club that captures the unbridled enthusiasm of true Blizzard fanatics – all one million plus of them – and rewards them with Blizzlicious content. Fans can “Blizz out” with the Blizzualizer by making kaleidoscopic musical jams with their favorite Blizzard ingredients. They can send Spoontones to their Blizzard friends or watch Spoon-maestro Artis make sweet music with DQ’s iconic red spoons. And they can go “Behind the Blizzard” to witness the making of the official Blizzard video and learn Behind the Blizzard facts. DQ’s goal was to have a site that would attract like-minded Blizzard aficionados and treat them to something special. We did more than that. Way more. In the few off-season months after launch (October–February), over 500,000 people visited the site and more than 17% joined the Fan Club. Visitors averaged nearly three minutes playing the Blizzualizer game. And the Blizzard Fan Club turned into a Blizzard Fan Movement.

339

119

Dairy Queen,Deeqs,Kids,Food / Beverage,Gaming,Entertainment / Sports,Actionscript,Advertising,Animation,Branding,Build,Art,Awards,Creative,Culture,DQ,Design,Development,Digital,Experience,Evolution,Identity,Insight,Inspiration,Interactive,Graphic,Flash,Marketing,Modern,Motion,Production,Products,Print,Retail / Consumer,Rich Internet Applications,SEO,Search Engine Optimization,Music,Humor

Dairy Queen

dairy-queen

2008-10-28T15:36:33Z

2007-09-01 join the adventure false 17

Michelle Welle (Account Supervisor), Jason Strong (ACD), Ned Wright (Designer)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Strategy & Insight, Interaction Design, Information Architecture, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Network & Infrastructure Design, Quality Assurance and Deployment

http://www.Deeqs.com

Unite the Deeqs : A Free Online Game from Dairy Queen

Dairy Queen® asked space150 to create a new kids program, including a website, in-store packaging, and promotional materials. space150 went even further.

eeqs, dairy queen, dq lab, dq kids, dq central, deeqs.com

118

Deeqs

dairy-queen-deeqs

BFC, Dqtopia, Cosmeo, Pumpupthemovie, WATW

2008-10-28T15:36:33Z

How did we capture the spirit and fun of the Dairy Queen® brand? We didn’t just make a site for the DQ brand – we created an entire new DQ world. The World of the Deeqs. The Deeqs are fun-loving creatures, made from DQ soft serve, with origins that date back to when the DQ founders first invented their signature ice cream, back when dinosaurs roamed the earth. (Not really.) Back when people rode horses to work. (Not really.) Back before the Internet was invented. (True.) At Deeqs.com, kids become honorary Deeqs and join them in platform-based game play and exploration on the clouds of DQ-topia. The never-ending adventure storyline, “Unite the Deeqs,” stretches from the new DQ online world to actual real-life DQ stores, and includes bags, cups, and posters with special codes that unlock new parts of DQ-topia. To keep kids coming back to Deeqs.com and DQ stores, the adventure in DQ-topia will constantly grow and evolve as we add more chapters, characters, levels, and other Deeqs awesomeness.

323

E-Commerce,Art,Community,Modern,Furniture,Retail / Consumer,Advertising,Campaign,Culture,Content Management System,Film,Experience,HTML,Hybrid,Interactive,Media Player,Marketing,Minneapolis,Video,Actionscript,Build,Creative,Design,Development,Digital,Flash,Production,Search Engine Optimization,SEO,Web 2.0,Web Standards,Blu Dot

Blu Dot

blu-dot

2008-10-28T15:36:33Z

2007-08-01 Good Digital Design is Good false 1

Amy Anderson (Account Supervisor),Josh Kopinski (Senior Creative Tech Developer),Jarrod Riddle (Associate Creative Director), Jordan Hadler (Lead Creative Developer

Design & Art Direction, Creative Copywriting & Storytelling, Strategy & Insight, Interaction Design, Information Architecture, Online Product Development, Quality Assurance and Deployment

http://bludot.com

Bludot.com

Blu Dot asked us to build them an e-commerce website that reflects their modern, progressive identity. And for a company whose motto is "Good Design Is Good," it had to be pretty, well… good.

blu dot, bludot, bludot.com

Blu Dot Site

blu-dot-site

Standard, Marshall Fields, Target Star Wars

2008-10-28T15:36:33Z

Blu Dot asked space150 to redesign its e-commerce site in a style that reflects its modern, progressive identity and exclusive furniture. The site needed to reinforce their approachable philosophy of "Good Design Is Good", so space crafted a digital experience that allowed the chairs, sofas, tables and desks to be seen as impressive as they truly are in real life. We made the navigation deadly easy and photography to be full and complete. space created a user-centric all-on-one-page ordering system and a custom engine that allows Blu Dot fans to upload what they think is good design, plus art pieces and short films. Good digital design is good.

330

Ruby, Rails, Customization, Tools, Branding, Video, Media Player, Celebrity, Web 2.0, Entertainment / Sports, Social / Networking, Gaming, Yfly, Sharing

YFly

yfly

2008-10-28T15:36:33Z

2007-08-01 Celebrity Status false 8

Amy Anderson (Account Supervisor), Shaun Roske (Senior Developer), Jarrod Riddle (Associate Creative Director), Adam Puncochar (Senior Designer)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Strategy & Insight, Interaction Design, Information Architecture, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Content Management Systems, Quality Assurance and Deployment, Hosting

http://yflydemo.space150.com/

YFly.com

YFly is a Web 2.0 product with a new angle on social networking: certified celebrity members. But how can every YFly user feel like a celebrity, too? Custom everything.

yfly, y fly, yfly.com

YFly: Social Network

yfly-social-network

Finding Nick Lachey, Drop.io, Tijuana Trek

2009-01-06T17:28:25Z

YFly.com is a Gen Y celebrity-based social networking site, built by space150, with the best of Web 2.0. It’s the first and only social-networking site to bring the hottest artists, athletes and celebrities to Gen Y. Nick Lachey, Justin Timberlake, Pharrell Williams, and Matt Leinart, just to name a few. With celebrity profiles, news, responses, and unique personalization options, it’s breakthrough stuff in the social networking universe. For the YFly audience, it’s heaven. Projected to be the largest site to use the Ruby on Rails Open Source Web Application Framework, YFly shows space150’s unique success in large-scale Ruby development.

347

178

Relic Entertainment,3-D,spaceCMS,Faust,Motion,Entertainment / Sports,Gaming,Actionscript,Advertising,Animation,Art,CSS,Community,Content Management System,Creative,Culture,Customization,Design,Development,Digital,Evolution,Experience,Flash,Hybrid,HTML,Inspiration,Interactive,Marketing,Production,Web 2.0,Web Standards,SEO,Search Engine Optimization,Technology

Relic Entertainment

relic-entertainment

2008-10-28T15:36:33Z

2007-07-01 Bringing the game to life false 25

Marc Jensen (VP Technology) Amy Anderson (Account Supervisor)

Design & Art Direction, Creative Copywriting & Storytelling, Studio Production, Video Production, Motion Graphics, Interaction Design, Information Architecture, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Content Management Systems, Quality Assurance and Deployment

http://www.relic.com/

Relic.com

Gamers know what to expect from Relic's revered real-time strategy games. We wanted the website to mirror Relic's games and their culture, with all the fit and finish their gamer fans are used to seeing.

relic entertainment, www.relic.com, relic games

177

Relic Site

relic-entertainment-relic-site

DQtopia, The Standard, Ryan, Starz

2008-10-28T15:36:33Z

Gamers worship Relic's real-time strategy games. So when Relic came to space150 for a website that mirrored their games and culture, we knew the challenge was to deliver something that lived up to fan expectations. Relic's iconic mark is an old, rusty mine that appears at the beginning of all its games. The first thing we did is to bring that mark to life in our 3D animation studio. Then we made it central to Relic’s online identity. Relic.com was developed with our own Flash Augmenting Standards (FAUST) process. It gives Relic the creativity of Flash, but without the usual sacrifices in functionality. It's the best way to combine Flash, search engine strategy, and 3D illustration, all while making the experience easy on the user. It also is built in our proprietary content management system, spaceCMS. This allows Relic to change content throughout the site, right down to the Flash elements.

351

199

spacelab,St Patricks Day,space150,Entertainment / Sports,Gaming,Research /,Viral,Sharing,Yfly,Production,Modern,Marketing,Interactive,Inspiration,Humor,Graphic,Flash,Experience,Creative,Culture,Design,Development,Digital,Build,Art,Actionscript,Animation

spacelab

2008-10-28T15:36:33Z

2007-04-01 spray and play false 29

Billy Jurewicz Riley Kane (Associate Creative Director) Jarrod Riddle (Associate Creative Director) Adam Puncochar (Senior Designer)

Research and Development, Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Studio Production, Video Production, Interaction Design, Information Architecture, Game Development, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting

http://spacelab.space150.com/poal/index.html

view project

198

Piss on a Leprechaun

spacelab-piss-on-a-leprechaun

Watw, whatsupyourkilt, Holiday Cage Match, starwars, pumpupthemovie

2008-10-28T15:36:33Z

For St. Patrick’s Day 2007, space chose to create an over-the-top game dedicated to the beloved, beer-drinking holiday. That game was “Piss on a Leprechaun.” The object was simple: piss on a Leprechaun. It was featured on three major entertainment portals: addictinggames.com, killsometime.com and i-am-bored.com. Those three sites generated an incredible amount of exposure and word-of-mouth, and the game was played over 600,000 times in just over a week. Those poor, poor Leprechauns.

329

Ruby, Rails, Customization, Tools, Branding, Video, Media Player, Celebrity, Web 2.0, Technology, Entertainment / Sports, Social / Networking, Utility, Viral, Web Standards, Sharing, Rich Internet Applications, Search Engine Optimization, SEO, Retail / Consumer, Products, Research /, Marketing, Hybrid, Interactive, HTML, Design, Development, Digital, Culture, Creative, Content Management System, Campaign, Build, Actionscript, Advertising, Animation, Yfly

YFly

yfly

2008-10-28T15:36:33Z

2007-04-01 Portability perfected false 7

Jarrod Riddle (ACD), Adam Puncochar (Senior Designer), Josh Kopinski (Senior Creative Tech), Matt Pennig (Senior Creative Tech)

Design & Art Direction, Brand Identity, Interaction design, Information Architecture, Site & Digital Asset Optimization, Online Product Development, Content Management Systems, Quality Assurance and Deployment

http://yflydemo.space150.com/

YFly.com

380

YFly Player

yfly-player

Finding Nick Lachey, Drop.io, Tijuana Trek, Yfly

2009-02-12T18:18:36Z

YFly.com, the Gen Y celebrity-based 2.0 social network, asked space150 to help streamline communication and create a direct line between users and celebrity content. Based on its Gen Y target, we knew that our challenge was to create a portable video utility that could pull content streams from a user’s profile on YFly, no matter where the player lived. Users also needed to be able to customize their players quickly and easily. Presenting the YFly Player, a best-in-class videoplayer with all kinds of exclusive functionality. The Player is a powerful, unique in-video interface, with 2.0 sharing capabilities, email, embed, and video and audio playlist adding and sharing. Housed in a graphic shell, it can be easily updated with the YFly customization engine. And because each Player is set with separate feeds – the user’s selected celebrity content and custom playlists – it’s easy to change-up whenever, wherever. The YFly Player is a perfect example of how space150 raised the bar for usability and design. It’s truly one-of-a-kind.

327

Ivy Hotel,Hotel,Branding,Content Management System,Faust,Flash,Design,Hospitality,Retail / Consumer,Art,Build,CSS,Campaign,Culture,Creative,Customization,Development,Digital,Evolution,Experience,Food / Beverage,Graphic,HTML,Hybrid,Identity,Insight,Inspiration,Interactive,Ivy,Modern,Packaging,Production,Print,Progressive Enhancement,SEO,Search Engine Optimization,Web 2.0,Web Standards

Ivy Hotel

ivy-hotel

2008-10-28T15:36:33Z

2007-02-01 The heart of san diego false 5

Jarrod Riddle(ACD), Jason Strong(ACD)

Branding, Business System & Collateral, Information Architecture, Creative Copywriting & Storytelling, Design & Art Direction, Strategy & Insight, Online Product Development, Content Management Systems, Faust

http://www.quarterkitchen.com/

Quarter Kitchen

ivy-hotel-quarter-kitchen

Ivy, Eden, Envy, Standard

2008-10-28T15:36:33Z

The Ivy asked space150 to help launch its pièce de résistance – a world-class culinary experience infused with classic San Diego cuisine and the luxurious Ivy brand. We jumped on a plane to San Diego and spent time in the neighborhood, San Diego’s Gaslamp Quarter, researching the rich history of the area. Using the lamps that line the District’s streets, we built a framework for the logo and visual system. Within the lamp-shaped logo, we added a “heart and fork” to establish the idea of “love for food” and reinforce what the locals call the Gaslamp Quarter: “The Heart of San Diego.” The color palette is based on deep, rich wine reds, lush earth tones, and creamy dessert whites, and is a direct extension of the restaurant’s interior colors. Our suggested name, “The Quarter Kitchen,” was quickly adopted by renowned chef Damon Gordon, and is emblazoned on every piece of The Quarter Kitchen experience. In addition to the name and brand identity system, space150 also created a print ad campaign and dining materials including menus, lists, and wearables.

325

Hotel,Branding,Content Management System,Faust,Flash,Design,Hospitality,Retail / Consumer,Advertising,Agency,Build,Business,CSS,Campaign,Creative,Culture,Development,Digital,Ivy,Interactive,Inspiration,Insight,Identity,Hybrid,Web Standards,Web 2.0,Video,Strategy,SEO,Search Engine Optimization,Production,Products,Print,Packaging,Progressive Enhancement,Modern,Ivy Hotel,Experience,HTML,Entertainment / Sports

Ivy Hotel

ivy-hotel

2008-10-28T15:36:33Z

2007-02-01 Hedonism Realized false 3

Jason Strong (ACD), Jarrod Riddle (ACD)

http://www.envysandiego.com

Envy San Diego

Envy/Eden

ivy-hotel-envy-eden

Ivy, QuarterKitchen, Standard

2008-10-28T15:36:33Z

The Ivy Hotel asked space150 to concept and develop the brand platform for Envy, its devilish nightclub, and Eden, its divine rooftop bar and pool. Envy represents the dark side of a guest’s imagination and desire. Built on an over-the-top Bacchanalia-and-bordello theme and true members-only atmosphere, Envy's logo was inspired by the club's Modern-Victorian aesthetic interior. It’s a take on the classic gala mask, alluding to the mystery, voyeurism, and eroticism of the club’s guest experience. Eden represents clean modern luxury in the form of a 360-degree-view rooftop bar and pool wrapped in a classic extension of the Ivy’s brand platform. Stark white leather menus and a less-is-more aesthetic keep Eden floating high above Earth. Both extensions of the Ivy brand are visually connected through their unique, ornate logos and wordmarks, while still clearly differentiating separate areas of the hotel. Luxury is the theme that connects both to the Ivy experience. The project included a fully integrated brand identity system (online and offline), a print ad campaign, and club materials including interior signage, passes, and menus.

326

Identity,Design,Hotel,Hospitality,Retail / Consumer,Advertising,Animation,Branding,Build,CSS,Campaign,Content Management System,Creative,Culture,Customization,Development,Digital,Evolution,Experience,Flash,HTML,Hybrid,Insight,Inspiration,Interactive,Ivy,Ivy Hotel,Marketing,Modern,Mobile,Packaging,Print,Production,Products,Progressive Enhancement,SEO,Search Engine Optimization,Web 2.0,Web Standards

Ivy Hotel

ivy-hotel

2008-10-28T15:36:33Z

2007-02-01 Luxury defined false 4

Jason Strong (ACD), Jarrod Riddle (ACD)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity + Naming, Business System & Collateral, Strategy & Insight, Information Architecture, Online Product Development, Content Management Systems, Quality Assurance and Deployment, Product: Faust

http://www.ivyhotel.com/

Ivy Hotel

For Ivy Hotel, space150 developed an entire identity system that complements the seductive appeal of San Diego's newest high-design hotel and its exclusive social scene, while also alluding to the red-light past of the Gaslamp Quarter.

ivy hotel, envy nightclub, ivyhotel.com

Ivy Hotel – Branding & Identity

ivy-hotel-branding-and-identity

The Standard, Quarter Kitchen, Envy+Eden

2008-10-28T15:36:33Z

The Ivy Hotel was a nameless, faceless, still-under-construction property when it tapped space150. What could we possibly do for it? How about develop an identity system that complements the seductive appeal of San Diego's newest high-design hotel and its exclusive social scene, while also alluding to the red-light past of the Gaslamp Quarter? How about turning nothing into a relevant and memorable brand? The mark for the Ivy Hotel is comprised of three letter-forms: I, V, and Y. Internally referred to as the "Chandelier Leaf," the ornate mark reflects the shape of an actual ivy leaf while emulating the contemporary luxury of the new boutique hotel. The system extends to the Ivy's other properties including Envy, the bordello-style nightclub, and Quarter Kitchen, the hotel’s centerpiece. Envy's logo was inspired by the club's Modern-Victorian aesthetic interior. It’s a take on the classic gala mask, alluding to the mystery, voyeurism, and eroticism of the club's guest experience. The Quarter Kitchen mark is inspired by the Gaslamp Quarter, the historic heart of San Diego. It’s a take on the letterform “Q.” The tail is reminiscent of the four-arm antique lampposts lining the Quarter's streets. The four arms also twist into a heart shape, atop a footer that resembles a fork, which is an obvious iconic fit for the eatery. All marks in the Ivy business system match in their weight, balance, concept, and typography. Aspirational brand language and design are integrated across all Ivy communications, including signage, interior design, advertising, websites, trade shows, and in-room collateral. In the end, space150 created a system that allows each Ivy brand to uniquely stimulate the senses while inviting visitors to become part of the luxurious Ivy experience as a whole.

335

Orange Julius,Hybrid,Food / Beverage,Entertainment / Sports,Advertising,Animation,Quiz,Audio,Art,Branding,Campaign,Creative,Culture,Experience,Humor,HTML,Inspiration,Modern,Production,Design,Development,Digital,Research / Development,Video,Viral,spacelab

Orange Julius

orange-julius

2008-10-28T15:36:33Z

2007-01-01 Oranginality false 13

Riley Kane (Associate Creative Director) Andrew Christensen (Creative Tech), Ned Wright (Designer)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Strategy & Insight, Information Architecture, Online Product Development, Quality Assurance and Deployment

http://juliusoriginals.com

Orange Julius

Orange Julius®, part of the Dairy Queen® family, is a refreshing drink we all love. But did you know the strange history of the original Julius?

julius originals, orange julius, juliusoriginals.com, orangejulius.com

The ORIGINALIZER

orange-julius-the-originalizer

Wearetheweb, Whats under your kilt, Pumpupthemovie, Target Star Wars

2008-10-28T15:36:33Z

Orange Julius came to space150 for an awareness campaign under limited time and budget constraints. We created a sitelet that celebrates the originality of the 82-year-old Orange Julius drink (the world's first smoothie), and the fruit drink's eccentric inventor, Julius Freed. Based on real history, we created a short PBS-style documentary video of Freed's life, and his quest to build the perfect portable pigeon shower. As Wikipedia will attest to, it's all true – even Freed's inflatable shrimp trap. We also created the Originalizer quiz, which allows visitors to “measure their originality.”

346

244

SEO,Flash,Web Standards,HTML,CSS,Progressive Enhancement,Technology,Research / Development,Products,Open Source,Tools,Sharing,space150,Search Engine Optimization,Self Promotional,Web 2.0,Rich Internet Applications,Production,Modern,Method,Inspiration,Faust,Experience,Build

space150

2008-10-28T15:36:33Z

2007-01-01 Faust false 24

Matt Pennig Eric Skogen

Creative Tech, HTML, CSS, JavaScript, ActionScript, Flash

http://blog.space150.com/2007/1/11/faust-flash-augmenting-standards

Faust: Flash Augmenting Standards

239

Faust (Flash Augmenting Standards)

space150-faust

(not sure about these…?) Ivy, Standard, Relic, space150.com

http://technorati.com/search/http%3A%2F%2Fblog.space150.com%2F2007%2F1%2F11%2Ffaust-flash-augmenting-standards

2008-10-28T15:36:33Z

At space150, we specialize in upgrading brands to the modern world. But sometimes, we do it the other way around. We upgrade the world for our brand. Before <a href="http://blog.space150.com/2007/1/11/faust-flash-augmenting-standards" target="_blank">Faust</a>, the writing, images, and video in Flash content was difficult for search engines to find, which meant it was difficult for customers and users to find. Faust changed all that. With Faust, content can be published with rich Flash-enhanced presentation and get picked up by search engines. Faust can extend even further -- taking the same content and presenting it to mobile devices. Most Flash programmers know this concept: a Flash program can load data from an XML file. We realized that if Flash could parse XML, it could parse our valid, web standard XHTML. So the logical progression was Faust (Flash Augmenting Standards): a method to describe content in HTML that can be loaded into Flash. By using this method, we can reach two types of users: 1) users with Flash who want to see videos, images, and animation in a rich, dynamic way, and 2) search engines, which look for the HTML markup that defines the videos, images, and animation so they can be indexed. In December of 2006, Web Standards advocate and author Jeff Croft posted an open request for a term that could describe the new uses of Flash he was seeing. Much the way AJAX was coined to describe a new method of web development, Faust was coined to describe a new way of thinking about Flash integration. A new way of thinking. We like that.

349

294

Flash, Video, Rich Internet Applications, Applications, Products, Technology, Actionscript, Branding, Build, Creative, Culture, Development, Digital, Entertainment / Sports, Experience, Graphic, Inspiration, Interactive, Marketing, Media Player, Modern, Motion, Research / Development, Self Promotional, Software, Sharing, Tools, Utility, spaceVED, Production, space150

spaceVED

space-ved

2008-10-28T15:36:33Z

2007-01-01 Drag and Drop false 27

Adam Puncochar Jarrod Riddle Matt Pennig Eric Skogen Brian Evans

Tech, Creative Tech, Ruby, Flash, ActionScript

381

spaceVED

space150-space-ved

2009-06-05T14:56:10Z

At space150, we like to make things. And the things we like to make most are the things we would like to use most. Which is exactly why we made spaceVED: simple video editing in your browser. spaceVED allows for drag-and-drop editing of videos online and the ability to easily add music and visual effects. It’s also expandable, thanks to a rich plugin system that allows it to accommodate new features. And it can be integrated into existing social networking sites.

328

Yfly,Celebrity,Web 2.0,Film,Video,Viral,Social / Networking,Entertainment / Sports,Advertising,Agency,Animation,Branding,Build,Campaign,Community,Creative,Design,Development,Digital,Experience,Flash,HTML,Humor,Hybrid,Identity,Inspiration,Insight,Interactive,Modern,Motion,Production,Research / Development,Search Engine Optimization,SEO,Web Standards,spacelab,Sharing

YFly

yfly

2008-10-28T15:36:33Z

2006-11-01 True Celebrity Obsession false 6

Riley Kane (Associate Creative director), Adam Puncochar (Senior Designer), Jarrod Riddle (Associate Creative Director)

Design & Art Direction, Creative Copywriting & Storytelling, Video Production, Brand Identity, Strategy & Insight, Media Planning & Buying, Online Product Development, Quality Assurance and Deployment,

http://yfly.space150.com/viral2/Flash/advancedMediaPlayer/index.html

YFly Advanced Media Player

http://yfly.space150.com/yflyhollywood/index.html

Finding Nick Lachey: A Hollywood Adventure

Finding Nick Lachey

yfly-finding-nick-lachey

Yfly, TijuanaTrek, YFly Player, WATW, Orange Julius

2008-10-28T15:36:33Z

YFly asked space150 to help spread the word about its Gen Y celebrity-based 2.0 social network. Seeing as how we’re one of YFly’s main contributors (and a business partner), we jumped at the chance. Plus, we love this kind of stuff: Meet Julie and Adam. Julie is obsessed with Nick Lachey. Adam holds a private love for Hilary Duff. It’s a Gen Y celebrity obsession-fest. We created six viral films that follow Julie and Adam in pursuit of their dreams of meeting Nick and Hilary. We get to hear their emotional stories, and we discover why YFly is sponsoring the journey. Oh, snap. The shorts accomplished two big goals. One, they supported YFly’s celebrity connection and social interaction. Two, they were addictive as anything. The films increased profiles and drew more than 150,000 unique YFly users.

334

Viral,Video,Production,Celebrity,Flash,Activism,Research / Development,Entertainment / Sports,Research /,Actionscript,Animation,Art,Awards,Audio,Branding,Build,Community,Creative,Culture,Design,Development,Digital,Experience,Graphic,Humor,Inspiration,Interactive,Motion,Marketing,Modern,Self Promotional,Sharing,spacelab,We Are The Web

spacelab

2008-10-28T15:36:33Z

2006-08-01 Fighting for Net Neutrality false 12

Jarrod Riddle (ACD), Riley Kane (ACD)

Research + Development, Viral Development, Video Production, Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Strategy & Insight, Interaction Design, Information Architecture, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting

http://www.wearetheweb.org

Fighting for Net Neutrality and Internet Freedom

Over 2 million visitors of wearetheweb.org have learned about what's at stake in the Net neutrality debate. But don't overlook our latest viral venture, Piss on a Leprechaun. The title says it all.

we are the web, wearetheweb.org, piss on a leprechaun, pissonaleprechaun.com

WeAretheWeb.org

spacelab-we-are-the-web

POAL, WhatsupyourKilt, Best Buy, Star Wars, GoodeTherapy, TijuanaTrek

2008-10-28T15:36:33Z

There’s a lot at stake in the Net Neutrality debate, especially for those of us at space150. That’s why we created We Are the Web, to bring awareness (and a little humor) to an issue that could change life as we know it. We asked the best Internet celebrities of the time, Leslie Hall, the Tron Guy, and Peter Pan, to participate. Each shared what the Net has meant to them in a catchy song-slash-music video, campaign downloads, and news feeds. Over 500,000 people visited WeAretheWeb.org in the first two weeks. One million unique visitors stopped by in under a month. They watched the music video more than two million times. It got 55,000 views on iFilm, and another 27,000 on YouTube. Google and Yahoo each list over 34,000 links to WeAretheWeb.org. Google ranked our Net Neutrality video third in its “Ten Best Videos” list, and Yahoo featured the video on their homepage — a placement worth $2 million in ad dollars. From VH1’s Best Week Ever to Vice magazine, Boing Boing to The Best of YouTube, it just keeps popping up all over the place. Including the 2007 Webby Awards, where space150 earned two nominations.

341

231

Discovery Channel,Cosmeo,Education,Video,Advertising,Actionscript,Animation,Art,Audio,Applications,Branding,Creative,Culture,Development,Design,Experience,Graphic,HTML,Hybrid,Identity,Insight,Inspiration,Interactive,Marketing,Media Player,Modern,Research / Development,Retail / Consumer,SEO,Search Engine Optimization,Technology,Utility,Tools,Web 2.0,Web Standards,Production,Products,Flash,Build

Discovery Channel

discovery-channel

2008-10-28T15:36:33Z

2006-06-01 The online homework help tool false 19

Hilary LeBon (Acct Sup), Jason Strong (ACD)

Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Strategy & Insight, Interaction Design, Information Architecture, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Content Management Systems, Network & Infrastructure Design, Quality Assurance and Deployment, Hosting

http://www.cosmeo.com

Cosmeo.com

230

Cosmeo

discovery-channel-cosmeo

Deeqs

2008-10-28T15:36:33Z

Homework. Sends chills down your spine, doesn’t it? Since the beginning of time, homework has meant unzipping the old backpack at the kitchen table, pulling out ugly textbooks that weigh, like, a zillion pounds, and then falling asleep. No more! Discovery Communications assigned space150 the task of creating an online media-rich homework help tool that doesn’t smell like homework. And boy, did we ever. Cosmeo.com delivers more than 30,000 videos, quizzes, and brain games that actually engage students and create breakthroughs in learning. No more falling asleep at the kitchen table and waking up with black ink smudges on the side of your face. Cosmeo’s interface and its video player were modeled after some of today’s most popular portable devices. (Kids love ‘em.) Students can customize skins, save videos and articles to their Favorites, and match content to their state’s curriculum standards. It’s homework 2.0.

352

206

spacelab,St Patricks Day,space150,Entertainment / Sports,Gaming,Research /,Actionscript,Advertising,Animation,Art,Build,Branding,Creative,Culture,Digital,Design,Development,Experience,Flash,Event,Viral,Sharing,Rich Internet Applications,Production,Modern,Marketing,Interactive,Inspiration,Identity,Graphic,Humor

spacelab

2008-10-28T15:36:33Z

2006-05-01 Meet McNuggin false 30

Jarrod Riddle (Associate Creative Director) Riley Kane (Associate Creative Director)

Research and Development, Design & Art Direction, Creative Copywriting & Storytelling, Brand Identity, Studio Production, Video Production, Interaction Design, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting

http://www.whatsupyourkilt.com

205

What’s Up Your Kilt?

spacelab-whats-up-your-kilt

Watw, POAL, Holiday Cage Match

2008-10-28T15:36:33Z

“What’s Up Your Kilt?” was the first entertainment piece from space150’s infamous spacelab. It features a bagpiper named McNuggin who … well, you’ll just have to see for yourself. It’s equal parts funny and wrong. Once you start looking at what’s under the kilt, you won’t be able to stop - for better or worse.

354

278

Target,Viral,Retail / Consumer,Advertising,Build,Celebrity,Design,Development,Digital,Event,Experience,Flash,Inspiration,Interactive,Marketing,Production,Humor,Graphic,Modern,Sharing,Video,Utility,spacelab

Target

target

2008-10-28T15:36:33Z

2005-11-01 Good morning. Sweet Dreams. false 32

Riley Kane (Associate Creative Director) Amy Anderson (Account Supervisor)

Design & Art Direction, Creative Copywriting & Storytelling, Studio Production, Video Production, Strategy & Insight, Interaction Design, Media Planning & Buying, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Mobile, Quality Assurance and Deployment, Hosting

http://target.space150.com/work/2day2005/

Target 2 Day Sale Sitelet

382

2-Day Sale

target-2-day-sale

Starwars, bestbuy, deeqs, watw, whatsupyourkilt, POAL

2008-10-28T15:36:33Z

To help Target prepare for the busiest shopping days of the year, space150 partnered with <a href="http://www.mothernewyork.com/" target="_blank">Mother</a> to design a sitelet where customers could sign up for wake-up and tuck-in call service. Shoppers could have country music star Brad Paisley sing them a bedtime lullaby. Or supermodel Carolyn Murphy could be the first voice they heard in the morning. Or Kermit the Frog. The choices were awesome. Along with signing up for the tuck-in or wake-up call, shoppers could watch several hilarious films featuring the tuck-in and wake-up stars, and forward them to friends. In the end, the site provided a great service to shoppers during two hectic days and nights. It also made Target the last thing they thought about at night and the first thing they thought about in the morning. And that, my friends, is every marketer’s dream.

332

280

Target,Flash,Video,Viral,Design,Gaming,Retail / Consumer,Entertainment / Sports,Actionscript,Advertising,Art,Animation,Build,Campaign,Creative,Culture,Development,Digital,Event,Experience,Graphic,HTML,Inspiration,Interactive,Marketing,Modern,Production,Research / Development,spacelab

Target

target

2008-10-28T15:36:33Z

2005-01-01 The Force is now at Target false 10

Riley Kane (ACD), Jarrod Riddle (Associate Creative Director), Charlotte Lefebvre (Account Supervisor)

Game Development, Video Production, Studio Production, Design & Art Direction, Creative Copywriting & Storytelling, Strategy & Insight, Interaction Design, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment

http://creds.space150.com/target_starwars/starwars/splatique/phase2/index_.html

Target Star Wars

279

Star Wars

target-star-wars

Target 2 day sale, best Buy pumpupthemovie, kriskringle,Tijuana Trek, Goodetherapy, WATW

2008-10-28T15:36:33Z

In advance of the final Star Wars film, space150 was tapped by Target for an online-only marketing initiative promoting Star Wars products sold exclusively at Target stores. Yes, we’re Star Wars geeks. We created games, over 50 banner ads, viral content including a hilarious Jedi Mind Trick Game, a Star Wars Scene-maker, and a Battle Name Configurator. Within two months, over 300,000 unique visitors went to the site, spending an average of six minutes interacting with its various awesomeness. The site was ranked 4th for G4/Tech TV’s Top 10 Sites for Star Wars: Episode III (the only retail site to be ranked).

336

Marshall Fields,Flash,Video,Retail / Consumer,Actionscript,Advertising,Animation,Art,Build,Campaign,Creative,Culture,Development,Digital,Design,Fashion,Experience,Inspiration,Marketing,Modern,Production,Viral

Marshall Field's

marshall-fields

2008-10-28T15:36:33Z

2005-01-01 Digitally discovered false 14

Charlotte Lefebvre (Account Supervisor), Jarrod Riddle (ACD), Marc Jensen (VP of Technology)

Studio Production, Design & Art Direction, Creative Copywriting & Storytelling, Strategy & Insight, Interaction Design, Site & Digital Asset Optimization, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting

http://wip2.space150.com/marshallfields/Marshall%20Fields/modelsearch/index.html

Marshall Field's Sitelet

Be Discovered At Field's

marshall-fields-be-discovered

Target Star Wars, Standard, SummerPromo, WATW, GoodeTherapy

2008-10-28T15:36:33Z

Marshall Field’s came to space150 with a project of global proportions. Literally. They asked us to generate awareness and excitement for the Ford Model Search Supermodel of the World Contest. You read that right. The whole world. Plus, drive traffic and sales for Marshall Field’s during the key “back to school” season. In partnership with the Eileen Ford Agency, space150 created a Supermodel Supersitelet for the Marshall Field’s “Be Discovered” campaign. Within three days of the site launch (and supporting campaign placement on Yahoo and MSN), there were over 3,000 new visitors to the Be Discovered site and over 1,000 new model entries.

345

161

Viral, Best Buy, Video, Development, Flash, Experience, Design, Entertainment / Sports, Retail / Consumer, Actionscript, Advertising, Art, Animation, Build, Creative, Culture, Digital, Gaming, Graphic, Inspiration, Interactive, Modern, Marketing, Production, Sharing

Best Buy

best-buy

2008-10-28T15:36:33Z

2004-12-01 For the gifting challenged false 23

Jarrod Riddle (Associate Creative Director) Riley Kane (Associate Creative Director) Marc Jensen (VP of Technology)

Research and Development, Game Development, Design & Art Direction, Creative Copywriting & Storytelling, Strategy & Insight, Information Architecture, Modern Media Analytics, Online Product Development, Quality Assurance and Deployment, Hosting

http://bestbuy.space150.com/kevinkringle/

kevin kringle's egg nog blog

160

Kevin Kringle

best-buy-kevin-kringle

PumpuptheMovie, Star Wars, WATW, GoodeTherapy, POAL, Whatsupyourkilt

2008-10-28T15:36:33Z

Best Buy came to space150 for a microsite to accompany its 2004 holiday campaign featuring the one and only Kevin Kringle. “Kevin Kringle?”, you ask. “Who, exactly, is Kevin Kringle?” Well. Everyone knows Kris Kringle, but few have heard of his younger brother Kevin. Kris is a magical holiday icon. Kevin is just a regular guy living in Florida. Kris makes perfect gifts up at the North Pole. When it comes to gifts, Kevin … goes to Best Buy. The microsite, designed to capture the attention of Best Buy’s 18 to 24-year-old audience, featured Kevin’s Kustom Jingles, Kevin’s Not-So-Helpful Little Helpers, and the Re-gifter 3000. The home page also featured a simple Flash game, engaging visitors from the moment they arrived. Merry Kristmas to all. And to all, a good site.