Dairy Queen® asked space150 to transform its aging corporate website into an innovative and emotional consumer-focused experience. The challenge was to develop a destination that connected the iconic brand’s past and present in a modern interactive wonderland.
Welcome to DQ-topia, the land of Dairy Queen. It’s like your neighborhood DQ, but without walls. It’s like the DQ you remember from childhood, if you were one of those lucky kids whose parents took you to DQ all the time. It’s like the perfect DQ.
We built the new site to work with spaceCMS®, space150’s proprietary content management system. Now DQ can easily and quickly update all of its sites to match monthly and seasonal promotions, like the wildly popular Blizzard of the Month. And it works with sophisticated tracking tools that chart the success of each aspect of its entire family of sites.
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- Deeqs
- Blizzard Fan Club
Related Work
- Hybrid-Flash Development
- Gaming & Interactives
- Brand Concepting
- Strategy & Insights
- Modern Media
- spaceCMS
Services
- Dairy Queen
- DQ
- spaceCMS
- Food / Beverage
- Entertainment / Sports
- Actionscript
- Advertising
- Analytics
- Animation
- Art
- Audio
- Awards
- Branding
- Community
- Campaign
- Creative
- Design
- Development
- Digital
- Culture
- Customization
- Content Management System
- Experience
- Flash
- Gaming
- Graphic
- Hybrid
- Insight
- Inspiration
- Interactive
- Marketing
- Modern
- Production
- Progressive Enhancement
- SEO
- Search Engine Optimization
- Video
- Technology
- Viral
- Web 2.0
- Web Standards
- Humor