It’s a Blizzard
Fan movement

Dairy Queen

When Dairy Queen asked space150 to create a site for the most delicious frozen treat in the history of mankind, the Blizzard, we knew we had to make an experience just as good.

After two months of consuming nothing but Blizzards and whipping ourselves into complete sugar frenzies, BlizzardFanClub.com was born. A Club that captures the unbridled enthusiasm of true Blizzard fanatics – all one million plus of them – and rewards them with Blizzlicious content.

Fans can “Blizz out” with the Blizzualizer by making kaleidoscopic musical jams with their favorite Blizzard ingredients. They can send Spoontones to their Blizzard friends or watch Spoon-maestro Artis make sweet music with DQ’s iconic red spoons. And they can go “Behind the Blizzard” to witness the making of the official Blizzard video and learn Behind the Blizzard facts.

DQ’s goal was to have a site that would attract like-minded Blizzard aficionados and treat them to something special. We did more than that. Way more. In the few off-season months after launch (October–February), over 500,000 people visited the site and more than 17% joined the Fan Club. Visitors averaged nearly three minutes playing the Blizzualizer game. And the Blizzard Fan Club turned into a Blizzard Fan Movement.

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