Social Media Trends — 5/13/22
space150 | 5/13/2022
News and updates from culture, social and tech.
Updates Ahead: A Look Into Platform Updates and News
Users Want Control Over Their Feeds
TikTok is rolling out a new "Friends" tab that mimics the new Instagram layout while Twitter launches "Twitter Circle", allowing users to create exclusive groups of up to 150 people. These updates are a sign that audiences want to discover new content while maintaining the ability to interact and view content from only those they know/follow.
Instagram is The Latest to Test NFT Integration
Creators who are part of the test can share NFTs through the Feed, Stories, or Messages. As big social platforms further invest in NFT capabilities, brands should pay close attention to consumer adoption, considering how NFTs could create opportunities for driving loyalty or exclusivity around products and offerings.
Facebook Cracks Down on Location Tracking
Meta is quietly changing Location Services in Facebook, removing several functions in the app, including Nearby Friends, Weather Alerts and Location History. It's yet another sign that brands should be taking stock of how shifting privacy laws in Europe and Apple's iOS data tracking change could affect their current media targeting strategies.
YouTube Shorts Gains a "Green-Screen" TikTok-Like Tool
The popularity of Green-Screen and similar tools indicates a shift in video content trends. Social content is becoming more and more derivative as creators stitch, react, or build-off past content to create new content. Brands should consider adopting these popular tools in their content strategies and creative concepts.
Work We're Watching
- Airbnb's Bonnie and Clyde TikTok Inspired Ad
- Starbuck's NFT Strategy
- Samsung's Metaverse Test
- Ford's "For the Builders" TikTok Campaign / Trending Sound
