This week, Twitter jumps on the full-screen video bandwagon while TikTok is copying Instagram for a change.

TWITTER UPDATES

Tik Tok-Esque vertical video is here

Videos will now expand to full-screen. Much like the other social platforms users are also prompted to 'swipe up for more.' This feed will be sorted by Twitter's algorithm and is an opportunity for the app to serve up its best-performing content. The platform is also adding videos to its trending section. These added features prove Twitter seems to be jumping on the AI-generated content bandwagon.

Mixed media tweets 🚨TREND ALERT🚨

Users can now mix videos, gifs, and photos in the same tweet. The limit is still four videos/gifs/photos per tweet but this new feature is stepping up the meme game. This introduces another layer to viral content and people are resurrecting old trends.

You may soon be able to edit tweets

The initial rollout of the function has been made available to a select few. It looks to be a feature only available to those with a Twitter Blue subscription and works much like text messaging editing in Apple's new IOS update. Users can edit tweets 5 times for up to 30 mins after they're posted and the public can not only see it's been edited, but they can also see the version history.

TIKTOK UPDATES

You can now post photo carousels and longer captions

Like Instagram, you can now post image carousels to the platform, and users can scroll or wait for tiles to cycle while music plays. A few trends have emerged from this new feature but its success has yet to be determined. TikTok also increased its caption limit to 2,200 characters, which will allow for better visibility in search. The platform has already been a popular search tool and this move looks to help out with that.

Is 'TikTok Now' the new BeReal dupe?

TikTok's new feature seems to be a direct response to BeReal's rise in popularity. The two are eerily similar, both alert you to post within a given time limit (BeReal 2mins, TikTok 3 mins) and they snap photos of your front and back cameras at the same time. It seems the need for a more authentic social media presence may be growing.

WORK WE LOVE

Adult Happy Meals

Mcdonald's is getting nostalgic with their new promotion running in October. Partnering with the streetwear brand Cactus Plant Flea Market the restaurant chain is offering adults happy meals which feature a meal and either Grimace, the Hamburglar, Birdie, or a newcomer Cactus Buddy as the toy. NBD but we need Grimace to live.

TREND LIBRARY

In the age of recommendation media, grounding your content strategy in trending sounds, topics and filters is more important than ever. Our trend library gives you the insight and inspiration you need to create highly relevant social content.

Mixed Media Tweets aka the "I present to you" meme
What is it: a classic 'look at this' meme, splitting it into 4 images and subbing out the punchline image for a punchline gif.
Example: The pope presents, bf laying on gf while watching tv
Brands using it: KFC

Check your candy meme
What is it: a photo of snickers with an image crudely photoshopped on top to serve as a warning of something ironic or lame
Brands using it: Xbox

Why did you do that? TikTok trend
What is it: something that you shouldn't (or ironically should have) not done
Example: Chopped hair off, Dehydrated gf
Brands using it: Mini Brands

Speak Up TikTok trend
What is it: present three lies and then the truth at the end
Example: red flag bf, girls who lift

Negroni Sbagliato with Prosecco TikTok Trend
What is it: an answer keeps building trend, each time getting a little more unexpected
Example: plant lover, mental illness
Brands doing it: Wisp

Dahmer: "Relax I just wanna take some pictures" TikTok trend
What is it: a lip sync of a sound from the Jeffery Dahmer doc which cuts to something funny they're trying to photograph
Examples: baby, dog

Pretty Boy Swag TikTok trend
What is it: two personalities that (toxically) fit together, these two just 'seem' to work perfectly
Example: Guy Fieri and sons, daughter and parents