6666 Ranch Brand Beef - DTC Platform
Strategy, Media, Engineering, Analytics
Branding beef for the modern shopping experience.
The Challenge
Tap into the equity generated from brand placement on the hit show "Yellowstone" with a scaleable eCommerce and supporting paid media strategy.
Our Approach
Design a best-in-class consumer experience through Shopify. Identify and implement eCommerce best practices across owned properties and product feeds. Create and activate a paid media plan that adapts to consumer demand, promotions, and an ever-shifting category.
Background
Legend has it, the historic 6666 (Four Sixes) Ranch received its name after its owner, Samuel Burnett, won the property in a poker game with a winning hand of four sixes in 1868.
Fast-forward to today. 6666 Ranch is home to "Yellowstone," the hit series starring Kevin Costner as the head of a ranching family, and its soon-to-be spinoff: "6666." Drafting off the instant exposure to millions of new fans, Cargill and the 6666 Ranch teamed up to create a premium direct-to-consumer online steak offering — partnering with space150 for website engineering and paid media strategy.
Our task: create an experience designed to steal share from a crowded category that typically outspends them by a wide margin, with potential to scale as the brand grows.
Our Services
Strategy
- Audience Segmentation & Insights
- eCommerce Strategy
- CRM Strategy
Media
- Cross-Channel Media Strategy
- Media Planning
- Media Execution & Optimization
- Search Engine Optimization
Engineering
- UX/UI
- eCommerce Website Development
- CRM Implementation & Full Integration
Analytics
- Paid Media Analysis & Reporting
- Website Analytics
- Testing
The website reflects the classic branding of 6666 Ranch, while incorporating modern shopping capabilities digital natives expect.
6666STEAK.COM SEES AN AVERAGE 30.8% CUSTOMER RETURN RATE SINCE NOVEMBER 2023.
The media strategy focuses on core DTC tactics, building a foundation for long-term sales growth. Optimized against 4+ core channel strategies, with 8+ additional channels as the brand grows.
The Results
Tripled
monthly ROAS goal within 6 months of launch
6 Months
of consistent MoM ROAS growth
Doubled
actual holiday sales vs goal
Keep it interesting. Let's chat.
