Amazon - Mr. & Mrs. Smith Premiere Experience
We gave "Mr. & Mrs. Smith" Premiere guests an immersive AI experience to interact with HiHi, the digital chat operator who assigns espionage missions. Our solution of a little smoke and mirrors drove 100% satisfaction from guests who engaged with the experience.
Hyping smarter, not harder.
The Challenge
Our Approach
Results
Background
Amazon developed a new series Mr. & Mrs. Smith, inspired by the 1996 TV series and the 2005 film of the same name. The Smiths take on a separate mission in each of eight episodes - always instructed by a HiHi, a mysterious chat operator with no voice or face - just words on a screen. To engage with series premiere guests, we created 2 HiHi kiosks to put them directly into the series. As they walked up to a kiosk, HiHi would welcome them and ask them a series of questions in order to assess if they were capable of high or low risk operations. Following the interview, a keepsake card is ejected that assigns them as high or low risk agents.
Our Services
Creative
- UX and UI Design
- Copywriting
Production
- Video Animation
- Event Activation Production
Engineering
- Website Development
- Tool Integration
- Quality Assurance
- Event Support
The premiere event was held at the historic Williamsburg Savings Bank in New York where the exciting silent actions scene was shot for episode 2.
The premiere included 300+ guests - the HiHi kiosks were available prior to the screening and at the jam packed after party.
Guests entered the vault for their interview with the HiHi Kiosks. They left amazed at the experience and wondered how it actually worked exactly like in the episodes.
The Results
150+
Guest interactions
100%
Guests left smiling with their agent status card
0
Defects or technical issues during the event
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Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
