Be The Match - Be The Guy
Engineering, Production, Strategy
Scrapping saccharine to save lives.
Nonprofit, healthcare advertising highlights patients and their heartbreaking stories to generate empathy and action. It’s a tried and true technique because it works…usually.
Be The Match saves lives through bone marrow donations, but it’s target (dudes 18-24) doesn’t respond to tug-at-the-heart-strings work. Instead, we made this campaign all about them. Our campaign celebrated our target in all their goofball glory and let them know that even a guy with chevron pattern body hair can save a life. All they had to do was step up.
Be The Match saves lives through bone marrow donations, but it’s target (dudes 18-24) doesn’t respond to tug-at-the-heart-strings work. Instead, we made this campaign all about them. Our campaign celebrated our target in all their goofball glory and let them know that even a guy with chevron pattern body hair can save a life. All they had to do was step up.
OUR SERVICES
Engineering
- Front-end Development
- Back-end Development
- Testing / Reporting
- Accessibility
Production
- Live Action Direction
- Live Action Production
- Video Production
Strategy
- Campaign Strategy
- Communications Strategy
- Social Strategy
- Technical Strategy
- Content Strategy
THE RESULTS
Increase In 18-24 Year Old Males
280%
Total Impressions
212MM
Landing Page Visits
5.3MM
Increase In Total Direct Traffic
970%
New Donors Acquired
17,974
Keep it interesting. Let's chat.
