Be The Match - Be The Guy
Engineering, Production, Strategy, Media
Scrapping saccharine to save lives.
Nonprofit, healthcare advertising highlights patients and their heartbreaking stories to generate empathy and action. It’s a tried and true technique because it works…usually.
Be The Match (NMDP) saves lives through bone marrow donations, but it’s target (dudes 18-24) doesn’t respond to tug-at-the-heart-strings work. Instead, we made this campaign all about them. Our campaign celebrated our target in all their goofball glory and let them know that even a guy with chevron pattern body hair can save a life. All they had to do was step up.
Our Services
EngineeringSee More +
Front-end Development
Back-end Development
Testing / Reporting
Accessibility
ProductionSee More +
Live Action Direction
Live Action Production
Video Production
StrategySee More +
Campaign Strategy
Communications Strategy
Social Strategy
Technical Strategy
Content Strategy
MediaSee More +
Media Strategy & Measurement
Brand & Influencer integrations and partnerships
Paid social
Paid search & SEO
THE RESULTS
Increase In 18-24 Year Old Males
280%
Landing Page Visits
5.3MM
Keep it interesting. Let's chat.
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
