EVERSENSE - THE CGM FOR REAL LIFE
In less than 3 months, we helped a revolutionary CGM product for diabetes management go from niche to national, competing on the big stage with Dexcom, Freestyle Libre and the rest of its billion-dollar category. Our data-driven and integrated approach helped drive the highest volume of leads the brand has ever seen.
DISRUPTING THE DISRUPTORS.
The Challenge
In a relatively new CGM category dominated by Dexcom and Freestyle Libre, Eversense is the only 6 month implantable system that offers long-term reliability and daily flexibility. Despite the revolutionary technology, awareness of Eversense was extremely low amongst both patients and HCPs.
Our Approach
Challenge the status quo of the category with real-life audience frustrations. “The CGM For Real Life” campaign explores the pain points of short-term CGMs and celebrates the everyday moments Eversense is made for.
Results
This approach helped Eversense evolve from a niche medtech product to a true competitor, with post-launch results showing a 70% increase in conversions and 25% growth in awareness.
Background
Nearly 15% of U.S. adults have diabetes and rely on continuous glucose monitors (CGM), a device attached to the body to measure blood glucose levels and alternative to the traditional blood glucose monitor, or “finger prick.”
Before Eversense came to the market, CGMs required self-insertions every two weeks and were the only options for patient self-management. But for People with Diabetes, a CGM isn’t just a device — it’s a trusted partner. And short-term CGMs can often break that trust. They’re unreliable at times, require constant maintenance, and need replacement if they get wet or knocked off.
Eversense redefined the CGM category with the only long-term, 6 month implantable CGM system with a transmitter that can removed when needed, providing patients with more flexibility and less constraints.
IN LESS THAN 3 MONTHS, SPACE150 HELPED EVERSENSE GROW FROM A NICHE MEDTECH PRODUCT INTO A MODERN MEDICAL INNOVATION BRAND, READY TO COMPETE ON A BIGGER STAGE WITH THE REST OF THE CATEGORY.
Our Services
Strategy
- Audience Segmentation & Ethnography
- Journey Mapping
- Personification
- Brand Strategy
- Social Strategy
Creative
- Campaign Concept
- Design & Illustration
- Copywriting
- Video Production
- Social
Engineering
- Website Development
- CRM Implementation & Full Integration
UX/UI Design
- Wireframes
- Content Strategy
- User Flows
- Site Structure
- Full UI Design
Media
- Cross-Channel Media Strategy
- Paid Search & SEO
- Paid Social
- Publisher Integrations
- Programmatic
Analytics
- Media Analytics, Optimization & Testing
- Website Analytics & CRO
- Creative Testing
- Audience Analytics
Our test-and-learn approach uses channel and content performance to understand the messages, product features and formats that resonate best with our audiences. And on each brand channel, we feature real-life Ambassador success stories, educate on product differentiators and answer community questions to nurture trust, credibility and loyalty in the brand.
Our initial engagement focused on a fast-turn campaign landing page. We’re currently engaged in a full website redesign for both patients and HCPs, to include new site structure, component system, user interface design and lead nurturing integrations.
The Results
70%
increase in conversions in 3 months
25%
growth in awareness in 3 months
23%
increase in lead efficiency with integrated approach (strategy+creative+media) in core channels
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