Inspire Sleep Apnea Innovation

Creative, Strategy, UX/UI Design, Engineering, Media, Analytics

Breaking the boundaries of medtech branding.

The Challenge

Introduce Inspire as an alternative to CPAP, educate on its benefits, and encourage sleep apnea patients to contact a specialist.

Our Approach

Understand the patient journey. Disrupt current thinking. Offer hope and a next step.


Obstructive Sleep Apnea (OSA) is a life-threatening condition for millions of people that prevents oxygen from flowing into the brain during sleep. For decades, a CPAP machine has been the gold standard for OSA treatment. But it doesn’t work for nearly half of all patients.

Our task: launch Inspire to the world and channel their passion for patient care.

Our Services

  • Audience Segmentation & Ethnography
  • Journey Mapping
  • Personification
  • Brand Strategy
  • Creative Platform
  • Brand Identity
  • Platform & Campaign Concept
  • TV Production
  • Radio
  • Social
  • Website Development
  • CRM Implementation & Full Integration
  • Marketing automation, Email, SMS & Personalization
UX/UI Design
  • Wireframes
  • Content Strategy
  • User Flows
  • Site Structure
  • Full UI Design
  • Cross-Channel Media Strategy
  • Paid Search & SEO
  • Paid Social
  • Publisher Integrations
  • Programmatic
  • Media Analytics, Optimization & Testing
  • Website Analytics & CRO
  • Creative Testing
  • Audience Analytics
Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.
No cliches of smiley happy people living their best lives here. Rather, we leverage empathetic humor around CPAP struggles to create instant connection and push patients to learn more.
The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.

The Results

Over 10MM web visitors annually
Increase in brand awareness (2021-2023)
Increase in web sessions (2021-2023)

Keep it interesting. Let's chat.

v50 raccoon
v50 heart