Campaign

Inspire Sleep Apnea Innovation

See how we fueled dramatic business growth through a people-first brand and integrated approach to driving results through collaboration across creative, website, analytics, and media.

EngineeringUI/UX DesignStrategyCreativeMedia

Background

Obstructive Sleep Apnea (OSA) robs millions of Americans of restful sleep—and puts their lives at risk. For decades, CPAP machines were the only answer, despite failing nearly half of all patients. Enter Inspire, a breakthrough alternative OSA treatment. This innovative sleep therapy features a small implanted device that works inside the body to help those who struggle with CPAP finally get the sleep they deserve. Inspire partnered with space150 to create a brand as revolutionary as its technology. We spotlighted patient struggles with empathy and a touch of humor, shattering the bland stereotypes of medical marketing. This bold content, combined with a striking visual identity, a hard-working website, and targeted lead generation, drove groundbreaking success in the medtech sector.

The Challenge

Introduce a cutting-edge sleep apnea treatment to CPAP-intolerant patients, driving them to take the next step.

Our Approach

Leverage deep patient insights to disrupt traditional medtech marketing, providing hope and a clear path forward to struggling patients.

Results

Fueled double digit KPI growth YoY through insights-driven through an integrated creative, media and website process.

TVC Campaign

Our national spots focused on relatable, lighthearted moments of CPAP struggles, proving how Inspire can be dramatically life-changing for both the patient and their loved ones.

Tattoo
A lighthearted exchange between a man and his wife about a tattoo highlights how his improved sleep from the Inspire implant has inspired him to finally tackle other long-overdue tasks.
Twins
A night in the life of identical twins Stephanie and Bethany, both of whom have sleep apnea. Bethany struggles with a CPAP while Stephanie sleeps easy with Inspire.

Our Services

UX/UI Design
  • Wireframes
  • Content Strategy
  • User Flows
  • Site Structure
  • Full UI Design
Media
  • Cross-Channel Media Strategy
  • Paid Search & SEO
  • Paid Social
  • Publisher Integrations
  • Programmatic
Analytics
  • Media Analytics, Optimization & Testing
  • Website Analytics & CRO
  • Creative Testing
  • Audience Analytics

Social Ambassadors

We worked with real Inspire Ambassadors to bring to life CPAP struggles and Inspire success stories in platform-native ways.
Day In The Life
A typical day for an Inspire Ambassador with sleep apnea who, after struggling with a CPAP for years, now uses Inspire to wake up feeling rested and maintain his energy throughout the day.
Tell Me
This video highlights how CPAP struggles affect bed partners, leveraging the “tell me without telling me” construct with a real couple.
Before and After
This video features the popular "before and after" TikTok theme with a real Inspire patient, highlighting Inspire’s ability to help patients "get up again.”

Work

Design System

Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.

Website

The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.

Keep it interesting. Let's chat.

Contact Us
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
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