Inspire Sleep Apnea Innovation
See how we fueled dramatic business growth through a people-first brand and integrated approach to driving results through collaboration across creative, website, analytics, and media.
Breaking the boundaries of medtech branding.
The Challenge
Our Approach
Results
Background
Obstructive Sleep Apnea (OSA) robs millions of Americans of restful sleep—and puts their lives at risk. For decades, CPAP machines were the only answer, despite failing nearly half of all patients.
Enter Inspire, a breakthrough alternative OSA treatment. This innovative sleep therapy features a small implanted device that works inside the body to help those who struggle with CPAP finally get the sleep they deserve.
Inspire partnered with space150 to create a brand as revolutionary as its technology. We spotlighted patient struggles with empathy and a touch of humor, shattering the bland stereotypes of medical marketing. This bold content, combined with a striking visual identity, a hard-working website, and targeted lead generation, drove groundbreaking success in the medtech sector.
Our Services
Strategy
- Audience Segmentation & Ethnography
- Journey Mapping
- Personification
- Brand Strategy
- Creative Platform
Creative
- Brand Identity
- Platform & Campaign Concept
- TV Production
- Radio
- Social
Engineering
- Website Development
- CRM Implementation & Full Integration
- Marketing automation, Email, SMS & Personalization
Work
Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.
We ditch medtech clichés for relatable CPAP humor, forging an instant, genuine connection with patients.
The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.
Keep it interesting. Let's chat.
Contact Us
Reach Out
Tell us a little bit about yourself and your company and we’ll be in touch soon.
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
