Vasque - Brand Campaign
Strategy, Creative, Production
ESCAPING A SEA OF SAMENESS.
The Challenge
Our Approach
Background
Since 1964, Vasque has been a quiet but steady participant in the hiking boot category, a crowded space known for brands touting their performance in the most extreme of conditions.
But most people don’t live near a mountain. To appeal to a new generation, one that increasingly feels the pressures of being “always on” in their daily lives, they’ve pivoted their brand to focus on a greater feeling—simply getting out.
Vasque believes in supporting a more accessible and equitable outdoor experience—one that anyone can seek, every day, for relief from an increasingly repetitive, device-addicted, and stress-filled world.
But most people don’t live near a mountain. To appeal to a new generation, one that increasingly feels the pressures of being “always on” in their daily lives, they’ve pivoted their brand to focus on a greater feeling—simply getting out.
Vasque believes in supporting a more accessible and equitable outdoor experience—one that anyone can seek, every day, for relief from an increasingly repetitive, device-addicted, and stress-filled world.
Our big idea is rooted in the truth that disconnection from devices is the best way to reconnect with yourself.
“Log Outside” is more than a tagline—it’s a rally cry for daily escape to the outdoors.
Our Services
Strategy
- Audience Segmentation & Ethnography
- Journey Mapping
- Personification
- Brand Strategy
- Social Strategy
Creative
- Integrated Campaign
- Brand Design
- Consumer Messaging
- Tagline
- Packaging Design
Production
- Photography & Video
- Social
- Packaging
space150 helped Vasque define the Log Outside mantra and bring it to life across all communications channels, including an in-depth brand toolkit for Vasque’s internal teams.
Keep it interesting. Let's chat.
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
